Mount Hagen Pioneers Collection

Mount Hagen: The First Organic Coffee Brand - 1980

Mount Hagen stands as a true pioneer in the organic coffee movement, becoming the world's first certified organic instant coffee brand. Since the 1980s, Mount Hagen has championed sustainable farming practices in the Papua New Guinea highlands, working directly with smallholder farmers to establish fair trade relationships and organic cultivation methods that would set the standard for the entire industry.

Their groundbreaking commitment to freeze-drying technology preserved both the integrity of organic beans and the full-bodied flavor that proved organic coffee could compete with—and surpass—conventional alternatives. Mount Hagen's early success demonstrated that premium quality and environmental stewardship were not just compatible, but inseparable, paving the way for the organic coffee revolution that followed.

By prioritizing farmer partnerships, ecological farming, and uncompromising quality standards from the very beginning, Mount Hagen didn't just enter the organic market—they created it, proving that ethical sourcing and exceptional taste could build a lasting legacy.